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Our Story – From Fitness to Filmmaking

Livewire Production began its journey deeply rooted in the fitness realm, earning its reputation by curating unbranded premium exercise content. With the expertise of world-renowned fitness coaches and the aid of industry-leading technology, we’ve consistently delivered invigorating fitness experiences to viewers globally. Whether it’s a high-energy workout or a calming yoga session, Livewire Production ensured a holistic fitness experience that rejuvenated and inspired. But as our story evolved, so did our capabilities. Recognizing the transformative power of video in the digital age, we expanded our horizons beyond fitness. Today, Livewire Production stands as a versatile video powerhouse, not just offering premium fitness content but also a broad spectrum of video production services. Our commitment remains unchanged: to provide interactive, engaging, and high-quality content that resonates with diverse audiences.

The Beginning

4 x Time Award Winning Boutique Studios in Dubai

We’ve owned 4 boutique fitness clubs located in Dubai, offering over 5000 classes per month to provide our clients with a wide range of fitness options. Our facilities were recognized as the best boutique fitness clubs in the Middle East for four consecutive years. We’ve been dedicated to providing top-notch equipment, experienced trainers, and a welcoming environment to help our members feel safe and at home while striving to achieve their fitness goals. Our clubs offer a variety of classes such as yoga, hiit, boxing, and spinning, catering to all fitness levels. Our mission was to help our members maintain an active lifestyle, feel a part of a community, and achieve their fitness goals through the joy of exercise.

The Present

2000+ Fitness Workout Videos On-Demand AND 1000+ Live Fitness Classes in 2022

To this point, we have created a vast fitness library, including over 2000 video on demand workouts. In 2022 alone, we produced 1000+ live classes, featuring a variety of coaches and modalities, from yoga and pilates to high-intensity interval training and dance cardio. Our state-of-the-art studio and experienced team allow us to create a collection of different sets giving our library a dynamic and unique range of content. Alongside this, we have opened our production doors to others looking to create content and share their passion. Whether it is fitness related or not, we are here to help with our years of experience and expertise.

The Future

A Global, Multi-Brand, Community

We are committed to providing high-quality fitness instruction and making it accessible to anyone, anywhere, anytime. We plan to expand on a global scale, and collaborate with a wide variety of like-minded brands to grow a fitness community unlike any other. Our focus is on creating a community of fitness enthusiasts who can connect and support each other in their health and wellness journeys, ultimately allowing us to achieve our goal of moving a million people a day.

Our Team

Dedication. Expertise. Passion.

Our team is a group of dedicated experts who are passionate about their craft. They bring extensive knowledge and experience to every project and are focused on creating an immersive digital fitness experience that is second to none.

Stewart Miller

Co-Founder & CEO

Marina Miller

Co-Founder & Head of Talent Acquisition

Courtney Ingram

Digital Asset Manager

Jack Nowak

Director of Production

Thushani DeSilva

Account Manager

Keirstie Malinao

Senior Editor and Content Coordinator

Gbenga Abejide

Senior Equipment and Camera Technician

Our Talent

Dedication. Expertise. Passion.

Our talent are recruited from all over the globe, each excelling at teaching in-person group classes and leading live fitness sessions. Each one of our talented instructors brings their own unique energy and vibe to create a dynamic and engaging experience for our clients.